Defining the aim of art is impossible because art is many things to several people. Both are valid interpretations, however, if I were an artist the aim of my art would be to be seen and experienced by as many folks as possible. Whether you’re within the “art is supposed to create you feel” camp or “art is supposed to create you think” camp, the more people who actually see your art the more likely you’re to realize your original goal. Therefore, getting art ahead of as many of us as possible should be the target. Not only is technology enabling artists to showcase their art to millions through various channels, but it is also providing artists with mediums to make more immersive artistic experiences. These experiences initiate more interest in art, which successively encourages artists to form more experienced: a reinforcing cycle. Let’s examine how technology is allowing artists to make enhanced, more immersive art.
An estimated 4.3 billion people use the net on a daily basis which equates to approximately 55% of the world’s population online. This statistic is growing rapidly with a user rate of 9% from January 2018 to January 2019.
Art entering the virtual world through social media, like Facebook or Instagram, was an improbable leap for several artists. Artists suddenly had the means to showcase their creations to people everywhere on the planet and reach new customers. Before the net, artists gained limited audiences by connecting with gallery owners or submitting their artwork to magazines. Although these efforts weren’t necessarily difficult, they did create a barrier for several artists. Today, anyone can create a painting and post it online for the globe to enjoy. If they’re lucky, someone on the opposite side of the globe may offer to get it. These kinds of opportunities were impossible before the web.
Artists Using Technology As Leverage
Artists are rulebreakers and trendsetters. As I’ve got become more involved within the unique digital asset ecosystem, I’ve got discovered it attracts artists like bears to honey. Artists naturally push boundaries and are discovering ways to use technology as a large type of leverage. Not necessarily through just the web, but also with new technologies like augmented reality (AR), computer games (VR), and other immersive tech experiences.
VR, like within the above video, takes “immersion” to an entirely new level by actually placing viewers within the art itself. In doing so, viewers perceive a 3D scale that’s nearly impossible otherwise. Maybe a future VR artist will take famous paintings and just put himself into every single piece which is going to be his signature work style. VR art will undoubtedly still evolve in unpredictable ways and keep pushing the boundaries.