The computer was used to convert the content of previous media such as writing, images and sounds into data. Media today thus represent a kind of universal language, a universal system that produces, stores, sends, exchanges and receives data. In combination with sensors and interfaces as effectors and receptors as well as with algorithms and artificial intelligence that configure and enable control principles, media have become an expert system based on electronic devices and the management of data.
To this end, technology is not just a mediator, but a phenomenon of great transformative power that brings about paradigmatic changes in fields such as science, government and health, financial systems, infrastructure, agriculture, genetics, and telecommunications. Consequently, this potential for transformation, in relation to any relevant social, scientific or purely artistic question, determines the nature of media art and distinguishes it from other art forms. Due to technology, Madison raccoon removal can advertise their services through media.
Media art does not necessarily produce objects, installations, or artifacts
Her elusive character derives from the often ephemeral, if not completely perceived as immaterial, phenomena that she makes her own. Media art, for example, can be software-based, which means that it can only be seen on the screens of computers; material existence does not outline the ontological status of a media artwork. Therefore, one can talk about the art of programming, the algorithmic arts, and more.
Media art is performative
It is participative and interactive. Without the viewer who set the work of art in motion, the work of art would not exist. Media art, therefore, needs activation; which is why we no longer talk about the viewer, spectator or observer in this art form, but about the user. Media art is user art.
Media art is thus socially engaged
It continuously maps the effects of technologies on society, points to existing techno-social configurations or suggests fictional scenarios that are already important in social change or that could be in the future.
In the era of the post-media condition, in which “no single medium predominates, but all different media determine and influence one another”, media art is no longer tied to a specific medium. Media art is universal today.